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  <title id="t-imp">Impact mesuré des AI Overviews sur le trafic et le click-through rate des sites</title>
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  <text x="30" y="35" class="title">L'impact chiffré des AI Overviews · 2024 → 2026</text>

  <rect x="30" y="65" width="200" height="240" class="box" rx="6" />
  <text x="130" y="145" text-anchor="middle" class="big-num">-46 %</text>
  <text x="130" y="175" text-anchor="middle" class="label-unit">CTR moyen</text>
  <text x="130" y="220" text-anchor="middle" class="lead">8 % vs 15 %</text>
  <text x="130" y="245" text-anchor="middle" class="note">avec IA vs sans IA</text>
  <text x="130" y="280" text-anchor="middle" class="note">sur les pages résultats</text>

  <rect x="250" y="65" width="200" height="240" class="box" rx="6" />
  <text x="350" y="145" text-anchor="middle" class="big-num">69 %</text>
  <text x="350" y="175" text-anchor="middle" class="label-unit">zero-click</text>
  <text x="350" y="220" text-anchor="middle" class="lead">vs 56 % en 2024</text>
  <text x="350" y="245" text-anchor="middle" class="note">Similarweb : bascule</text>
  <text x="350" y="265" text-anchor="middle" class="note">sur 12 mois, coïncide</text>
  <text x="350" y="285" text-anchor="middle" class="note">avec le déploiement</text>

  <rect x="470" y="65" width="200" height="240" class="box" rx="6" />
  <text x="570" y="145" text-anchor="middle" class="big-num">-55 %</text>
  <text x="570" y="175" text-anchor="middle" class="label-unit">Business Insider</text>
  <text x="570" y="220" text-anchor="middle" class="lead">trafic organique</text>
  <text x="570" y="245" text-anchor="middle" class="note">entre avril 2022</text>
  <text x="570" y="265" text-anchor="middle" class="note">et avril 2025</text>
  <text x="570" y="285" text-anchor="middle" class="note">(HuffPost : -50 %)</text>

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  <text x="780" y="145" text-anchor="middle" class="big-num">47 %</text>
  <text x="780" y="175" text-anchor="middle" class="label-unit">requêtes Google</text>
  <text x="780" y="220" text-anchor="middle" class="lead">avec AI Overview</text>
  <text x="780" y="245" text-anchor="middle" class="note">≈ 1 milliard</text>
  <text x="780" y="265" text-anchor="middle" class="note">d'utilisateurs</text>
  <text x="780" y="285" text-anchor="middle" class="note">atteints (Writer.com)</text>

  <text x="30" y="330" class="label-unit">Sources : Similarweb, AdExchanger, Digiday, Digital Content Next, Writer.com — données 2024-2026</text>
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